Who does what in an agency?

You’ll find most big agencies have 3 main departments: Account Management, Planning, and of course, Creative. All of them equally responsible for getting award-winning work out of the door and into the right space. Here’s a quick look at who does what – and to a degree, how they do it.

Account Management

The business brains. The main point of contact for clients.

Account Management (or suits, as they are affectionately known), are responsible for presenting and selling creative work to clients. They also control the reins on budgets and deadlines. In addition, Account people are involved in the entire creative process – from the initial briefing, to seeing the work out on the street.

It’s a role with both pressure and reward. To discover more check out the Ogilvy Fellowship section.

Planning

The thinkers. The people who want to find out everything.

Planners work closely with clients to work out the objectives of what a campaign needs to achieve, and come up with a communication strategy that will make that happen. From here, a creative brief can be written.

If you like research, analysing every little thing and have a strong interest in psychology, this could be the role for you. Find out if it is in the Planning Fellowship section.

Creative

The ideas people. The ones behind the words and pictures.

Creatives write the copy, art direct the photo shoots, film and print ads. You’ll need to think laterally and have an eye for the most detailed piece of detail. And be able to produce jaw-dropping creative work – time and time again.