Chivas Regal 25 Year Old Original was recently relaunched after an absence of almost a century.

Coley Porter Bell designed the new visual identity, drawing inspiration from the spirit of optimism and celebration of 1909 to create a bottle and secondary packaging that exude exuberant luxury while retaining the Chivas Regal heritage and complimenting the existing Chivas Regal 12 yr old and Chivas Regal 18 yr old blends. The exterior packaging comprises a black rigid sleeve housing a handsome, leather bound box, blind embossed with the new shield, with the bottle inside. Needless to say, this level of luxury does not come cheap. The whiskey is rolling out globally at a price point of $299 dollars.